Long-form on product philosophy, payment data, indie commerce, and the small pieces that make a creator’s business work. Written by people who use the product.
A practical comparison of Stripe Checkout and dedicated payment-link tools — when each fits, what they cost, and how conversion compares.
A clear five-question framework for pricing your first digital product. Avoid the three classic traps and pick a price you can defend.
An honest, side-by-side review of Gumroad alternatives for indie creators in 2026 — fees, branding, analytics, and what each does best.
How to set up Meta Pixel and Conversions API together so your Purchase events actually fire — even with ad blockers, iOS 14, and Safari ITP.
78% of refunds happen in the first 36 hours and most have nothing to do with the product. What 12,400 refunds across the Purpleturret network revealed.
You don't need a Shopify, a Squarespace, or even a homepage. A practical guide to selling digital products with nothing but a payment link.
Twelve specific, copy-paste improvements that raised average checkout conversion across the Purpleturret network by 23% in six months.
Fourteen up-to-date statistics that capture where the creator economy actually is in 2026 — revenue, platforms, payment-link adoption, and what's growing fastest.
The thing you ship is the thing you learn from. A short, opinionated essay on why "launch when ready" quietly kills indie projects.
Sometimes the right call is to delete a feature people clearly enjoy looking at. What six weeks without a revenue chart taught us about dashboards.
For a generation of indie makers, a "store" is a 6-month project. A payment link is a 60-second one. What changes when commerce gets that small.
“The point of the journal isn’t to grow our SEO score. It’s to write down what we’re learning while we ship, in case it’s useful to you. No ‘thought leadership.’ No funnel tricks.”